Product review: The Ultimate Lead Magnet System by Kevin Fahey
Overview
Kevin Fahey is known in the internet marketing space for practical, done-for-you resources and step-by-step training. The Ultimate Lead Magnet System is designed to help you build and deploy lead magnets quickly so you can grow your email list without starting from a blank page. It combines training with ready-made assets you can customize and plug into your funnel.
Key features
– Step-by-step video training: Covers choosing a lead magnet angle, setting up squeeze and thank-you pages, connecting your autoresponder, and simple traffic strategies.
– Done-for-you lead magnets: Prewritten checklists, cheat sheets, or short reports intended to use as opt-in bribes; usually editable so you can rebrand and customize.
– Funnel templates: Opt-in page and thank-you page templates you can adapt to popular page builders or basic HTML.
– Email follow-up swipes: Prewritten welcome and nurture emails you can paste into major autoresponders.
– Graphics and eCovers: Mockups and cover graphics to give your lead magnet a professional look.
– Worksheets and checklists: Planning docs for funnel mapping, tracking opt-in rates, and testing.
– Licensing for use: Typically includes rights to use the assets in your own marketing; always verify the exact license (personal, commercial, PLR) on the sales page.
– Support and updates: Access to member’s area and support; sometimes includes access to Fahey’s community or Q&A sessions.
Pros
– Fast implementation: The done-for-you assets eliminate blank-page syndrome and speed up launch.
– Practical training: Focuses on what to set up and in what order, good for beginners.
– Cohesive package: Training, templates, and emails are designed to work together as a simple funnel.
– Customizable assets: Editable documents and graphics make it easier to brand to your niche.
– Good value vs. outsourcing: Cheaper than hiring writers/designers to produce a lead magnet and funnel from scratch.
Cons
– Needs customization: Generic DFY content can feel cookie-cutter if you don’t add your voice, unique data, or design tweaks.
– License clarity: Rights can vary by version; you must confirm whether PLR, resell, or commercial rights are included and any restrictions.
– Design preferences: Some templates may look basic or dated without additional styling.
– Traffic not “done-for-you”: Training covers methods, but you’ll still need to execute and test to get steady traffic.
– Funnel builder compatibility: If you use a less common tool, you may need to do manual adjustments.
Who it’s best for
– Newer marketers or small businesses who want a quick-start list building system.
– Agencies and freelancers who want reusable assets to spin up simple funnels for clients.
– Busy entrepreneurs who prefer customizing proven templates over creating everything from scratch.
Who might look elsewhere
– Advanced marketers seeking highly original, research-heavy lead magnets or sophisticated multi-step funnels.
– Brands with strict design guidelines that require bespoke creative from the ground up.
Tips to get the most from it
– Niche it down: Personalize titles, examples, and case studies so the lead magnet speaks directly to your audience.
– Upgrade the design: Apply your brand colors, fonts, and imagery to the templates to stand out.
– Add proof: Include mini case studies, quick wins, or data points to increase perceived value.
– Test one variable at a time: Headline, hero image, and opt-in offer name usually have the biggest impact on conversion rates.
– Warm follow-up: Tailor the email swipes with your story and a clear next step (webinar, call, tripwire).
Verdict
The Ultimate Lead Magnet System is a solid, time-saving option if you want to launch a simple, effective lead magnet funnel without writing and designing everything yourself. Its strengths are practicality and speed. You’ll get the best results if you treat the DFY materials as a foundation and invest time in customization, design polish, and ongoing traffic testing. If you need advanced, highly original assets or complex funnel logic, you may outgrow it, but for most small businesses and solo marketers it offers good value and a clear path to implementation.